Awesome Planet: A Whimsical Handwritten Font for Out-of-This-World Branding
Let me take you back to a recent branding project I was kicking off for a small children’s book illustrator. I had just opened a blank brand board in Illustrator, staring at that infinite white space, trying to imagine what kind of personality this brand should carry. The client wanted something playful, imaginative, and full of wonder—something that felt like it came straight from a storybook. That’s when I decided to test Awesome Planet, a Script Handwritten font I had seen floating around font marketplaces but hadn’t yet used in a real-world design.
As soon as I typed out the brand name using Awesome Planet, I knew I was onto something. The font immediately gave off that warm, organic, and slightly mischievous vibe the project needed. It’s a handwritten font that feels like it was just scribbled by a creative kid with a marker and a big imagination. The slight bounce in the baseline, the irregular stroke widths, and the charming imperfections made it feel instantly human and approachable.
Awesome Planet for Children’s Book Covers and Storybook Branding
One of the first places I used Awesome Planet was on a mockup for a children’s book cover. I was designing a softcover edition for a new picture book series aimed at ages 4–8. The font worked beautifully as the title treatment. It had that magical, storybook charm that pulls young readers in without feeling too cartoonish or over the top.
Because it’s a display font, I made sure to use it sparingly—mostly for titles, headers, and short phrases. I paired it with a clean sans serif for body text to maintain readability. The contrast between the whimsical Awesome Planet and the structured sans serif created a nice visual hierarchy and kept the overall design from looking too chaotic.
Awesome Planet in Logo Design and Brand Identity Projects
Next, I tested the font in a logo concept. The illustrator wanted a logo that could work across print, digital, and merchandise. I created a few logo variations using Awesome Planet as the primary typeface. I was impressed with how well it scaled down for business cards and how it held its character even in smaller sizes.
However, I noticed that when used in all caps or at very small sizes, some of the charm got lost. The ligatures and natural flow of the lowercase letters are where the font really shines. I ended up using the lowercase version for the logo and added a subtle shadow effect to enhance legibility on different backgrounds.
For the brand board, I paired Awesome Planet with a soft serif font for subheaders and a minimalist sans serif for captions and notes. This combination gave the brand identity a balanced, curated feel—playful but not childish, creative but still professional.
Awesome Planet for Packaging Mockups and Product Labels
Later in the project, we explored using the font on packaging mockups for a limited-edition boxed set of storybooks. The packaging was minimal—white background with a single accent color. I used Awesome Planet for the title on the box and for a tagline on the back panel.
It worked surprisingly well. The font’s texture and rhythm gave the packaging a handmade, boutique feel. I also tested it in gold foil on a dark background for a premium version, and it held up beautifully. The swashes and alternate characters included in the Fonts package gave me more flexibility to customize the look without needing to manually adjust each letter.
One thing to note is that Awesome Planet is not ideal for long-form or small-print packaging text. We used a secondary font for ingredients and legal copy, which made sense given the font’s decorative nature.
Awesome Planet for Social Media Layouts and Web Design
When it came to digital assets, I used Awesome Planet in social media headers and website hero sections. It looked great on Instagram story templates and Pinterest graphics, especially when styled with soft brush textures and pastel overlays. The font’s bounce and flow gave the visuals an energetic, youthful feel that resonated well with the target audience.
On the website, I used it as a headline font in the hero section and for section headers. I made sure to check webfont compatibility and was glad to find that the Fonts package included a web-optimized version. It loaded quickly and rendered cleanly across devices.
Still, I wouldn’t recommend using Awesome Planet for paragraph text or navigation menus. It’s best suited for short bursts of text where you want to inject personality and charm.
Who Should Use Awesome Planet and Who Should Look Elsewhere?
Awesome Planet is perfect for creative fonts lovers—especially those working in children’s media, boutique publishing, editorial design, or indie product branding. It’s a premium font that brings a sense of wonder and authenticity to any project that needs a human touch.
That said, it’s not a one-size-fits-all solution. If you’re designing for corporate branding, technical documentation, or formal presentations, this script handwritten font may feel out of place. Likewise, if you need a font that works well in small sizes across long paragraphs, you’ll want to pair it with a more legible secondary typeface.
Before using Awesome Planet in final client work, I recommend testing it in multiple contexts—print, digital, color variations, and different sizes. Also, be sure to review the font’s licensing terms, especially if you’re using it for commercial design assets, merchandise, or templates that will be resold.
